Failure and innovation go hand in hand. A corporate culture that allows for appropriate risk and failure is a culture that allows for innovation.

by Michael R. Waldman

Failure and innovation go hand in hand. A corporate culture that allows for appropriate risk and failure is a culture that allows for innovation.

When the currency of the business is promises kept rather than quality or impact of the work, then employees will be afraid to make the kind of promises that will stretch their thinking.

Can you imagine at the beginning of the AIDS/HIV crisis researchers thinking they would discover a treatment without having any failures along the way?

Rather than focusing on keeping a promise, the question should be: Is what you’re giving your word to worthwhile? Instead, strive for the tension that’s generated by standing for something that’s out of the ordinary. Stirring up those creative juices may lead to failure — or a whole new way of doing things.

Michael Waldman is one of the founding partners of Insigniam. Subscribe to his innovation blogs at insigniam-innovation.com

 

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Michael R. Waldman

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