Using games to successfully drive problem solving and engagement takes well-grounded, clearly defined business objectives.

by Insigniam Read more from the Transformation & Technology issue

According to the 2014 Insigniam Executive Sentiment Survey, a full 80 percent of executives lose sleep over people- related issues, including engagement. Enter gamification, or driving engagement by transforming work functions into games. Not long ago, the thinking was this secret sauce would “game change” everything from recruitment and talent retention to employee training and customer engagement.

The research firm Gartner, Inc., even predicted that by 2014, 70 percent of Global 2000 organizations would have implemented at least one gamified app. Alas, that didn’t happen. It turns out that using games to successfully drive problem solving and engagement takes well-grounded, clearly defined business objectives. Compelling game design doesn’t hurt either. Secret sauce? Not yet.

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